campaign image portrays an avatar, FakeMeds Fred, to personify illegitimate retailers of counterfeit medical products

More than half of all medicines bought online are fake

Side effects can include heart attacks, strokes and death.

Buying from dodgy websites also increases the risk of being ripped off through credit card fraud or having your identity stolen.

The #FakeMeds campaign, run by Medicines and Healthcare products Regulatory Agency, helps you protect your health and money by providing quick and easy tools so you can avoid fake medical products when you shop online.

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